DIDO art object by MAKHNO exhibited at EXPO 2025 in Japan

The collectible DIDO MYKHAS art object by MAKHNO studio became one of the key exhibits in Ukraine’s national pavilion Not For Sale at the EXPO 2025 World Exhibition in Osaka, Japan. Its presence emphasizes the resilience and cultural continuity of the Ukrainian people.

The Not For Sale pavilion, which is an unusual exhibition space, presents 18 symbolic objects. Each of them reflects the core values of Ukrainian society, such as courage, hope, endurance, and independence. The concept of “Values of Future: Actions Over Declarations” demonstrates these values not through declarations, but through the real actions of Ukrainians. Each exhibit has a barcode that allows visitors to learn about the “price” Ukraine pays every day for its right to live.

Handcrafted by MAKHNO masters using traditional Ukrainian zoomorphic plastic arts techniques, DIDO MYKHAS was made in a deep blue color specifically for EXPO, in line with the overall concept of the stand. Studio founder Serhii Makhno emphasizes that DIDO’s presence on such a large-scale international platform confirms that the chosen path is the right one.

The pavilion was organized with the support of the Ukrainian Embassy in Japan, which also arranged for the visit of studio founder Serhii Makhno. During his visit, Serhii was shown the entire exhibition and exhibits, and Japanese television filmed a detailed report on it, which also highlighted the mutual interest and deep respect between the two cultures.

“Seeing DIDO among other symbols of Ukraine on such a large-scale international platform is proof that we are doing everything right. That our culture is a bottomless source of inspiration and pride. DIDO’s presence in the pavilion speaks to the resilience and continuity of Ukrainians, to the fact that even in difficult times, we hold on to our traditions and culture,” says Serhii Makhno.

According to the organizers, the Ukrainian pavilion attracted tremendous interest among visitors. The excitement was so great that the organizers had to bring in traffic controllers to manage the flow of people.