WHEN BUSINESS SPEAKS THE LANGUAGE OF ART: HOW THE MAKHNO STUDIO X OSCHADBANK PREMIUM MEETING WENT

What role does art play in business? Why are Ukrainian companies turning to culture more and more often nowadays? These questions became the central theme of the Artist Talk chamber meeting organized by MAKHNO Studio in cooperation with Oschadbank Premium.

In a warm atmosphere, the participants had the opportunity to talk to Tetyana Ivanochko, CEO of MAKHNO Studio, and Slavko Odarchenko, the studio’s leading ceramist. They shared their own vision of how art can be not only an emotional investment but also a powerful tool for strategic positioning in business, culture, and brand identity formation.

The discussion touched upon the topics of patronage, cultural diplomacy, and the role of art objects in building reputation. Among the key ideas discussed at the meeting:

 

• Culture = reputation. Supporting art builds trust and connects a brand with eternal values.

 

• Uniqueness = value. MAKHNO art objects are profound, collectible, and limited.

 

• Each purchase is a contribution to the cultural diplomacy and soft power of Ukraine.

 

• Being part of the heritage is not about fashion, but about creating a new cultural code.

«The world has paid attention to Ukrainian art, and today it has become the language in which Ukraine speaks to the world»,  the meeting heard. In partnership with MAKHNO Studio and Oschadbank Premium, we are opening up this language to those who see not only beauty but also meaning in art.